Division of Marketing and Communications
The Division of Marketing and Communications develops and implements the College of Charleston's external marketing and communications initiatives, and provides leadership in building awareness of, and support for, the College of Charleston's strategic goals. The marketing and communications team provides timely information about the College's strategic goals, programs, projects and activities to internal and external audiences. The division is responsible for enhancing the College's image and identity by informing students, alumni, parents and the public about the College through publications, websites, media relations, public relations, strategic communications, advertising, and print and electronic communications.
The work of the Division of Marketing and Communications includes:
- Consultation on, and implementation of, external marketing plans, communications and public relations initiatives.
- Creation of brand standards, and publication of the College of Charleston Brand Manual.
- Creation and oversight of all external advertising, major campus signage, and campus maps.
- Creation of more than 300 print projects and publications on an annual basis for administrative and academic departments.
- Creation and design of materials for Admissions, Orientation, New Student Programs, First-Year Experience, Student Affairs and Academic Affairs.
- Publication of the College of Charleston Magazine, The Portico and the College Fact Book.
- Media Relations supervision of crisis management and other emergent communications issues.
- Coordination by Media Relations of more than 300 press releases and several hundred media inquiries each year.
- Oversight of content on the College's top-level web pages.
- Editing, writing, proofreading, photography and graphic design services.
- Consultation and implementation of video, e-mail, web and electronic marketing initiatives.
- Oversight of the College's primary YouTube, Twitter and Facebook social media accounts.
