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Office of Advertising and Brand Management

The Office of Advertising and Brand Management works with a range of campus clients to create high-quality print materials to promote their services and special events. We are responsible for the creation and placement of external advertising for the institution, as well as individual departments and programs. Our area also coordinates the editorial content of college guides, creates promotional materials such as maps, banners and displays, and coordinates and produces directories and signage.

In October 2008, the Division of Marketing and Communications selected the branding and advertising agency Jennings (Chapel Hill, NC) to work with our office to plan, develop and execute a yearlong advertising campaign designed to strengthen brand awareness among our South Carolina constituents. The campaign will launch this spring in Charleston, Columbia and Greenville, and will focus on prospective students and their parents through a combination of online, outdoor and magazine advertising as well as limited radio and television spots. Additional periods of advertising will follow in fall 2009 and spring 2010 to coordinate with the timing of campus visits and application deadlines.

Since becoming public in 1970, the College of Charleston has experienced significant changes, and today is among the nation’s more selective universities. By engaging our constituents with messaging that reflects both our strong history and modern successes, we will communicate our position as South Carolina’s premier public liberal arts and sciences university. The College will be better positioned to more effectively and efficiently recruit and retain in-state students and it will have greater success in hiring first-choice faculty and administrators.

The campaign’s imagery and tone reflect the College’s blend of tradition and modern-day perspective. Conventional architectural photography has been updated by the use of dramatic close-ups, and the headlines – designed to look as though etched in stone – are complemented by current College of Charleston facts.